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Spas and Wet Leisure Entering Chinese Households

Author:未知  Updated:2017-06-23 14:06:10
Have you been to this May’s Asia Pool & Spa Expo? If you have been there, you must have grasped this trend that spa and wet leisure were walking into Chinese households.   Manifestations of this trend are as foll

Have you been to this May’s Asia Pool & Spa Expo? If you have been there, you must have grasped this trend that spa and wet leisure were walking into Chinese households.
 

Manifestations of this trend are as follows:

  • Firstly, a good many of this year’s exhibits on site, such as inflatable pools, detachable pools, bathtubs, sauna rooms, inflatable water playgrounds, etc, tended to have a smaller size and could be easily assembled or disassembled. Their prices were also more affordable and their daily maintenance costed less efforts. One could easily tell that a big part of this year’s exhibits were household oriented.
  • Secondly, the words of experts present also provided supports for this conjecture. For example, Mrs. Kang Zhongying, Chief Engineer of Shanghai Kenuo Environmental Technology Co., Ltd., revealed that in recent years, there had been a noticeable increase in the orders of private swimming pools.
  • Thirdly, according to the staff on site, this year more visitors came to inquire information about household spa and other wet leisure equipment. Some were here to purchase on behalf of their companies and others were looking for a tub or a pool for their new houses.

Factors That Contribute to This Trend

  • Nowadays in China, whenever there is a 100 RMB increase in the income of every individual, 40% of the income will be spent on spiritual needs, such as leisure activities, recreation, and so on. What’s more, according to the latest report, there are about 100 million people in China who can be counted into the upper middle class.
  • With the progression of urbanization, modern citizens are under increasing pressure, which will eventually induce all sorts of physical or psychological illness. In order to unload some stress, a lot of people turn to spa and wet leisure.
  • More and more spa clubs and other leisure facilities are spring up in China. They help popularize spa and wet leisure,and make their advantages widely known by Chinese consumers.
  • Spa and wet leisure at home has many edges, because it gives you more privacy and convenience. Besides, it is cheaper and more sanitary compared with going to a club or saloon.

 
All in all, spa and wet leisure at home is an inevitable trend in China, however it is still an exception in China. Unlike in western countries, such as America where more than 5 million households have their private pools, in China if you tell people your house has a pool or other wet leisure equipment, 99% of their jaws will drop to the ground. Therefore, there is still a huge gap to fill in the market.           
 
If you want to be the first one to penetrate China’s market, you should come Asia Pool & Spa Expo 2017. As Asia 's leading trade fair for swimming pool, sauna, spa and bath industries, it has won the staunch supports from 300 industry media and organizations. If you have decided to exhibit or visit, please contact us so that we can send you some useful information to ensure you a fruitful trip.
 
Asia Pool & Spa Expo 2017
Former name: China International Sauna & Spa & Pool Fair
Website:www.poolspabathchina.com
Date:  May 12th-14th, 2017
Venue: Poly World Trade Center, Guangzhou, China